The Public Relations Institute of Australia is
a professional body serving the interests of its members. In doing so,
the Institute is mindful of the responsibility which public relations
professionals owe to the community as well as to their clients and
employers. The Institute requires members to adhere to the highest
standards of ethical practice and professional competence. All members
are duty-bound to act responsibly and to be accountable for their
actions.
The following Code of Ethics binds all members of the Public
Relations Institute of Australia.
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Members shall deal fairly and honestly with their employers,
clients and prospective clients, with their fellow workers
including superiors and subordinates, with public officials, the
communications media, the general public and with fellow members
of PRIA.
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Members shall avoid conduct or practices likely to bring
discredit upon themselves, the Institute, their employers or
clients.
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Members shall not knowingly disseminate false or misleading
information and shall take care to avoid doing so inadvertently
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Members shall safeguard the confidences of both present and
former employers and clients, including confidential information
about employers' or clients' business affairs, technical methods
or processes, except upon the order of a court of competent
jurisdiction.
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No member shall represent conflicting interests nor, without
the consent of the parties concerned, represent competing
interests.
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Members shall refrain from proposing or agreeing that their
consultancy fees or other remuneration be contingent entirely on
the achievement of specified results.
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Members shall inform their employers or clients if
circumstances arise in which their judgment or the disinterested
character of their services may be questioned by reason of
personal relationships or business or financial interests.
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Members practising as consultants shall seek payment only for
services specifically commissioned.
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Members shall be prepared to identify the source of funding of
any public communication they initiate or for which they act as a
conduit.
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Members shall, in advertising and marketing their skills and
services and in soliciting professional assignments, avoid false,
misleading or exaggerated claims and shall refrain from comment or
action that may injure the professional reputation, practice or
services of a fellow member.
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Members shall inform the Board of the Institute and/or the
relevant State/Territory Council(s) of the Institute of evidence
purporting to show that a member has been guilty of, or could be
charged with, conduct constituting a breach of this Code.
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No member shall intentionally injure the professional
reputation or practice of another member.
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Members shall help to improve the general body of knowledge of
the profession by exchanging information and experience with
fellow members.
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Members shall act in accord with the aims of the Institute,
its regulations and policies.
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Members shall not misrepresent their status through misuse of
title, grading, or the designation FPRIA, MPRIA or APRIA.
Adopted by the Board of the Institute on March 5, 1998, this Code
of Ethics supersedes all previous versions.
For more information on the Public Relations Institute of
Australia visit their website at www.pria.com.au.
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