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At Corporate Words we view investor
relations as a variation of relationship marketing.
In many cases investor relations will
involve the supply of information to an already captive audience, where
the demand for regular and detailed information is a key to maintaining
a strong relationship with investors.
Aside from existing shareholders, there is the challenge of attracting
the potential investor. In a fiercely competitive market it is of
paramount importance to project self-confidence in the management of your
business, in turn giving investors the confidence to invest in your company.
Corporate Words has a depth of experience
in writing for these specific target audiences and identifying the means
to educate them.
As an adjunct to investor relations it is
always ideal to include the finance and business media in any
campaign. By utilising Corporate Words’ strategic media links,
appropriate media will act as a credible conduit to potential investors
and shareholders.
With the current economic climate so
unpredictable, corporate reputation has never been more essential to the
growth and survival of Australian business.
Corporate Words has proven expertise in
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Corporate positioning
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Shareholder database design and
implementation
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Reputation management
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Prospectus preparation
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Stock market floats/rights issues
Corporate Words’ relationship programs
have benefited companies in both the Finance and Resource sectors.
The company's marketing arm, ItCorp
utilises GIS and sophisticated database design to comprehensively
target, and monitor the behaviour of, current and potential investors.
ItCorp has creates websites linked to databases which enables external
data input and online searches for useful corporate information.
Corporate Words and ItCorp personnel work together in carefully
constructing websites that meet the information needs of companies and
their investors.
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