ItCorp is the market research arm of Corporate Words. The
company specialises in the use of Geographic Information Systems (GIS)
to collect and interpret spatial data.
Geographic Information Systems have revolutionised targeted
information dissemination and is used extensively by a wide range of
organisations including service providers, consumer companies,
manufacturing, the media and government.
GIS visually maps database information to provide a picture of sales
trends, consumer behaviour and preferences, distribution deficiencies
and many other crucial measurement factors.
Most importantly GIS integrates other information such as census
data, prospect databases, voter lists and other strategic information
that produces a clear picture of a target market or population.
Commercially, the result is a very powerful marketing tool that
demonstrates in visual format the strengths, weaknesses, opportunities
and threats facing an organisation.
ItCorp also specialises in database construction including:
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Data gathering
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Design
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Software Application
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Data manipulation
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Formatted reporting
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By constructing a database to fulfil the needs of a specific
organisation, ItCorp provides a secure system that incorporates ease of
use and potential future requirements into the design.
ItCorp also designs and builds websites linked to information
systems, which enables automated data entry and sorting. When
designed correctly, information systems also add value to the website of
an organisation in the added service, speed of search and format of the
information displayed.
ItCorp works closely with Corporate Words in producing:
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Marketing and communication analysis
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Targeted relationship marketing programs
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Effective communication and education programs
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Website content and design
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