MEDIA RELATIONS

Media relations form an integral part of many corporate communications and public relations campaigns.

Corporate Words conducts media relations programs for clients in the private, government and not-for-profit sectors. It's media training programs have given corporate executives and politicians a necessary advantage when being questioned and interviewed by the media.

The Media

The media shape the way in which we perceive the world, in many cases providing the only readily accessible and immediate snapshot of an issue or a current event.  Media professionals serve as 'gatekeepers', controlling the information that flows to the receivers - consumers of their publication or broadcast.

As with all large businesses, the various forms of media aim to maximise sales.  Therefore, the stories we see, read and hear, are those with impact. They are stories that media organisations hope will grab our attention and ensure our continued custom.

The media then provide a channel through which an organisation with something to say can communicate with its target audience, whether that be the general public or a more specialised group such as a professional discipline.

Social media has added a new dimension, one which is largely unregulated and has the ability to do massive damage to a company or organisation.

Strategic Media Relations Campaigns

Whereas advertising will gain an organisation paid space in a publication or on air, media relations can gain 'free media' space. A clear example is the print media, particularly newspapers.

By writing media releases in the style of a paper and providing sufficient support material for the journalists, a story on an organisation may be published.  The story will appear as a news article in the paper gaining exposure for the organisation without the need for advertising. The message of the organisation will also have an implied worth and trust that is not possible to gain through advertising alone.

Corporate Words personnel are experienced in dealing with the media.

Some were previously media professionals and were involved with publications and broadcasts in Australia. Corporate Words understands the mechanics of the media and maintains links with senior media professionals.

A Corporate Words Media Relations campaign involves targeting all media outlets relevant to the client's objectives. Types of media covered are:

• Television

• Print Media

• Radio

• Internet / Social Media

This includes national, metropolitan, regional and local media in all Australian states.  International media will also be utilised if they provide a further avenue to an organisation's target audience.

An organisation or individual can use media relations to:

• build or enhance a public profile

• promote a new product or policy

• raise awareness of an event or issue

Corporate Words can design a strategic media relations campaign that will take your message to the desired audience.

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