Media relations forms an integral part of most public relations
campaigns.
Corporate Words conducts media relations programs for clients in the
private, government and not-for-profit sectors. Corporate Words' media
training programs have given corporate executives and politicians
a necessary advantage when being interviewed by the media.
The Media
The media shape the way in which we perceive the world, in many
cases providing the only readily accessible and immediate snapshot of an
issue or a current event. Media professionals serve as
'gatekeepers', controlling the information that flows to the receivers -
consumers of their publication or broadcast.
As with all large businesses, the various forms of media aim to maximise
sales. Therefore, the stories we see, read and hear, are those with
impact. They are stories that media organisations hope will grab our attention
and ensure our continued custom.
The media, then, provide a channel through which an organisation with
something to say can communicate with its target audience, whether that
be the general public or a more specialised group such as a professional
discipline.
Strategic Media Relations Campaigns
Whereas advertising will gain an organisation paid space in a
publication or on air, media relations can gain 'free media' space. A
clear example is the print media, particularly newspapers.
By writing media releases in the style of a paper and providing
sufficient support material for the journalists, a story on an
organisation may be published. The story will appear as a news
article in the paper gaining exposure for the organisation without
the need for advertising. The message of the organisation will
also have an implied worth and trust that is not possible to gain
through advertising alone.
All Corporate Words personnel are experienced in dealing with the
media.
Members of the Senior Team were previously media professionals and continue to
be involved with publications and broadcasts in Australia. Corporate
Words understands the mechanics of the media and has established links
with media outlets.
Corporate Words Media Relations campaigns involve targeting all
media outlets relevant to the client's objectives. Types of media
covered are:
-
Television
-
Print
Media
-
Radio
-
Internet
This includes national, metropolitan, regional and local media in
all Australian states. International media will also be utilised
if they provide a further avenue to an organisation's target audience.
An organisation or individual can use media relations to:
-
build
or enhance a public profile
-
promote
a new product or policy
-
raise
awareness of an event or issue
Corporate Words can design a strategic media relations campaign that
will take your message to the desired audience.
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