MEDIA TRAINING

Corporate Words Media Training programs provide a comprehensive guide on how to deal with the media. The programs are designed to give people who may be approached by the media a theoretical and practical grounding in how the media operate and what to expect from an interviewer.

Media training is essential for any public figure and forms part of any organisation's "issues management" preparation.

A well trained spokesperson is able to provide an organisation with a reputable face.  Good spokespeople can turn a negative situation into a positive opportunity. 

All organisations, whether public or private companies, retailers or government agencies which deal with the public, need or depend on good publicity.

Unfortunately, the needs and aims of the media are not geared towards good publicity.  The media operate on a completely different wavelength - the "if it's bad news it sells papers" syndrome. With television and radio it could simply be termed ratings!

Corporate Words provides a comprehensive media training handbook to all participants in its media training programs.  Learning is facilitated through a balance of theoretical tutorial and practical exercises.

We have found that the theoretical component is important, as it provides trainees with a clear understanding of how the media operates, what its expectations are and how stories are structured. Participants are placed in real-life media interview situations with a background tailor-made to their organisation's activities.

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