Corporate Words Media Training programs provide
a comprehensive guide on how to deal with the media. The programs are
designed to give people who may be approached by the media a theoretical
and practical grounding in how the media operate and what to expect
from an interviewer.
Media training is essential for any public figure and forms part of
any organisation's "issues management" preparation.
A well trained spokesperson is able to provide an organisation with
a reputable face. Good spokespeople can turn a negative
situation into a positive opportunity.
All organisations, whether public or private companies, retailers or
government agencies which deal with the public, need or depend on good
publicity.
Unfortunately, the needs and aims of the media are not geared towards
good publicity. The media operate on a completely different
wavelength - the "if it's bad news it sells papers" syndrome.
With television and radio it could simply be termed ratings!
Corporate Words provides a comprehensive media training handbook to
all participants in its media training programs. Learning is
facilitated through a balance of theoretical tutorial and practical
exercises.
We have found that the theoretical component is important,
as it provides trainees with a clear understanding of how the media
operates, what its expectations are and how stories are structured.
Participants are placed in real-life media interview situations
with a background tailor-made to their organisation's activities.
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