RESEARCH ARM

In response to our clients’ needs, Corporate Words established a research division to provide specialised research and analysis services. Much of this work is supplied by the sister company ItCorp.

This research is always used as a precursor to a marketing and/or communications strategy as it provides accurate data on a client’s needs.

The aim of combining these functions is to provide the closest possible integration between a client’s research base and its strategic and tactical communications and marketing needs.

Both qualitative and quantitative research is utilised covering such methods as phone polling, direct mailing, focus groups and face-to-face interviews, backed up by the latest in computer analysis.

Corporate Words abides by the guidelines set by the Market Research Society of Australia. These include protocol issues like privacy and interview timing.

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