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In response to our clients’ needs,
Corporate Words established a
research division to provide specialised research and analysis services.
Much of this work is supplied by the sister company ItCorp.
This research is always used as a
precursor to a marketing and/or
communications strategy as it provides accurate data on a client’s
needs.
The aim of combining these functions is
to provide the closest possible
integration between a client’s research
base and its strategic and tactical communications and marketing needs.
Both qualitative and quantitative
research is utilised covering such methods as phone polling, direct
mailing, focus groups and face-to-face interviews,
backed up by the latest in computer analysis.
Corporate Words abides by the guidelines
set by the Market Research Society of
Australia. These include protocol
issues like privacy and interview timing.
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