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OUR SERVICES
At Corporate Words we start from the premise of first and foremost protecting an organisation’s reputation. This may include a Risk Analysis plus Issues and Crisis Management.
We don’t tell people
how to do what they do best. We don’t tell managers how
to manage, or manufacturers how or what to make.
What we do is help them communicate about what they are, what they stand
for, and what services or products they offer. We also help them listen
to their audiences and thereby make their overall business more effective.
In many cases we represent and act for them - with the media, pressure
groups, clients, investors, local councils and government.
Effective external and
issues related communications is a vital component of a business or
industry's wellbeing, especially when the forces arranged against it are
powerful and have an ability to damage a hard
won reputation.
We also provide internal strategies
for firms that are restructuring, downsizing, or need to improve their
communication to employees, clients, suppliers and investors.
External Communication
Our external communication services include:
Issues and Crisis Management
Issues and Crisis Management is the responsive process to identify,
evaluate and then handle issues either affecting or likely to effect a
business' reputation or survival.
Change Management
The need for proper communication during times of change, covering restructuring,
downsizing and take-overs, is a vital component for informing and keeping
employees, clients and suppliers on side.
Government Relations and Lobbying
Colin Fulton is a registered Government lobbyist which enables him to have access at the highest political levels.
Government sets the rules – whether by regulation or legislation. Bureaucrats enforce them and the general public expects them to be adhered to. Therefore, proactive Government Relations is vital for any large company or body.
Media Relations
The media can be both an ally and/or a problem to an organisation. While their role is legitimate, their methodology can sometimes be suspect.
The media are a conduit through which an organisation can relay its message to the community and specific target audiences. The media also shape the way in which the community perceives an organisation. Therefore, good media relations are vital, especially in times of crisis and change.
Added to this, is the growing challenge of Social Media, which has re-defined the reach and influence of society.
Social Media is unregulated and generally does not conform to journalistic messages. It is primarily comment; sometimes accurate and fair and sometimes inaccurate and destructive. It must now be factored into the communication equation.
Investor Relations
Generally, investor relations covers the supply of information to an
already captive audience. It is vital to keep this supply of
information regular and informative in order to keep that audience captive.
Investor relations can cover direct mail and other forms of information
transfer, including through the media.
Community Relations
Keeping the local community on side depends on proper communication.
Governments work on the premise of "a community's right to know"
and this is reinforced through community pressure groups, local councils
and the local media. The aim is to use all three in a proactive and honest
information campaign utilising such things as community newsletters, public
forums, open days, social media and a strict adherence to local and government regulations.
Once again the Social Media can be an important component of dealing with the local community especially if there are community forums or single interest groups involved.
Communication Audits
Communication is not static and needs to be regularly reviewed. This
must include the tools for both internal and external methods and the
audiences they target. Augmented by an evaluation process which includes
results, cost effectiveness and future needs, a communication audit provides
an analysis by which PR can be improved.
Research
Qualitative and quantitative research backed up by surveys is necessary
to provide the building blocks for both marketing and PR programs.
Production of Promotional Material
While the Internet now has the biggest reach it does not meet the needs of all customers. High
quality printed material is still an organisation's window to the world.
Brochures, credentials documents, prospectuses, flyers and newsletters
are all catered for. Liaison with award winning graphic artists and reliable
printers is a given.
Media Training
The media can be a law unto itself - judge, jury and executioner. How
to handle the media, meet its needs while still protecting your organisation
is a key criteria in any organisation's success. Hand-in-glove with issues
management processes, an in-depth media training program specially tailored
to a client's needs is available. This includes both a theoretical and
practical component; the latter including instruction from top-flight
journalists.
Speech Writing
Not all CEO's or line managers have either the time, skill or resources
to prepare speeches and presentations. A good speech is an important facet
of a leader's skills and public persona. Prepared and written for the
spoken word, speech writing is an art form.
Internal Communications
Our internal communications services include:
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Strategic input for major change management and Issues factors
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Employee/member
education programs
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Writing and production of employee/client newsletters
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Team Briefings
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Integration with IR/ER programs
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Employee Surveys/Audits
If you would like a hard copy of our credentials or further information
regarding our services please contact us.
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