At Corporate Words we don’t tell people how to do what they do best.  We don’t tell managers how to manage, or manufacturers how or what to make.

What we do is help them communicate about what they are, what they stand for, and what services or products they offer. We also help them listen to their audiences and thereby make their overall business more effective.

In many cases we represent and act for them - with the media, pressure groups, clients, investors, local councils and government.

Effective external and issues related communications is a vital component of a business or industry's wellbeing, especially when the forces arranged against it are powerful and have an ability to damage a hard won reputation.

We also provide internal strategies for firms that are restructuring, downsizing, or need to improve their communication to employees, clients, suppliers and investors.

In the marketing arena we have the ability to provide creative solutions covering a wide range of promotional and sales needs, including GIS through our marketing intelligence company ITCORP.

External Communication

Our external communication services include:

Issues and Crisis Management

Issues and Crisis Management is the responsive process to identify, evaluate and then handle issues either affecting or likely to effect a business' reputation or survival.

Change Management

The need for proper communication during times of change, covering restructuring, downsizing and take-overs, is a vital component for informing and keeping employees, clients and suppliers on side.

Government Relations and Lobbying

Government sets the rules - whether by regulation or legislation. Bureaucrats enforce them and the general public expects them to be adhered to. Therefore, proactive Government relations are vital for any company or body.

Media Relations

The media are a conduit through which an organization can relay its message to the community and specific target audiences. The media also shape the way in which the community perceives the world. Therefore, good media relations are vital, especially in times of crisis and change.

Investor Relations

Generally, investor relations covers the supply of information to an already captive audience. It is vital to keep this supply of information regular and informative in order to keep that audience captive. Investor relations can cover direct mail and other forms of information transfer, including through the media.

Community Relations

Keeping the local community on side depends on proper communication. Governments work on the premise of "a community's right to know" and this is reinforced through community pressure groups, local councils and the local media. The aim is to use all three in a proactive and honest information campaign utilising such things as community newsletters, public forums, open days and a strict adherence to local and government regulations.

Marketing Communications

The art of providing the necessary communication for the promotion of a product, brand or service. All companies, which deliver to the consumer need, specialized PR to deliver a message about their products or services. This can cover promotions, media programs, competitions plus a wide range of ancillary methods.

Communication Audits

Communication is not static and needs to be regularly reviewed. This must include the tools for both internal and external methods and the audiences they target. Augmented by an evaluation process which includes results, cost effectiveness and future needs, a communication audit provides an analysis by which PR can be improved.

Research

Qualitative and quantitative research backed up by surveys is necessary to provide the building blocks for both marketing and PR programs. We believe that this is best undertaken by communication professionals who understand both the business of an organization and its desired outcomes. This is provided through our sister company ItCorp.

Production of Promotional Material

The Internet does not, as yet, meet the needs of all customers. High quality printed material is still an organisation's window to the world. Brochures, credentials documents, prospectuses, flyers and newsletters are all catered for. Liaison with award winning graphic artists and reliable printers is a given.

Media Training

The media can be a law unto itself - judge, jury and executioner. How to handle the media, meet its needs while still protecting your organisation is a key criteria in any organisation's success. Hand-in-glove with issues management processes, an in-depth media training program specially tailored to a client's needs is available. This includes both a theoretical and practical component; the latter including instruction from top-flight journalists.

Speech Writing

Not all CEO's or line managers have either the time, skill or resources to prepare speeches and presentations. A good speech is an important facet of a leader's skills and public persona. Prepared and written for the spoken word, speech writing is an art form.

Internal Communications

Our internal communications services include:

• Employee/member education programs

• Writing and production of employee/client newsletters

• Team Briefings

• Integration with IR/ER programs

• Employee Surveys/Audits

If you would like a hard copy of our credentials or further information regarding our services please contact us.

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