SOCIAL
RESPNSIBILITY
Social Responsibility defines the way in which a company or organisation
treats its employees, suppliers, clients, customers and the world at large.
Along with sustainable business practices, it encompasses the ethical
responsibilities that a modern company or organisation needs to adhere
to if it is to survice and prosper in the modern world.
The issue of social responsibility is not just something that should be
defined as a 'feel-good' policy. It is in effect, a necessity.
Increasing government regulation and legislation, the power of the media,
the voice of the consumer advocate, the scrunity of the environmental
lobby and the expectations of the public, now make it a necessity for
an organisation to behave in an ethical and responsible way.
Corporate Words believes that social responsibility should be factored
into every part of a company's operational structure, and be based in
strong values which lead to passion and commitment. By systematically
linking values, responsibility and decision making as practical business
strategies, risks can be reduced.
This should be backed up by all its internal and external plocies and
communication.
The former covers the way it talks to and supports its employees, suppliers
and sub contractors, while the latter defines its sponsorships, donations
and public policies.
Two key factors in social responsible business are accountability and
transparency, and both are essential to clear, honest communication.
Corporate Words advises its clients on these matters. Our experience has
shown that the company with a responsible and sustainable approach to
its way of doing business is best suited to survive, whether in daily
harmony with its neighbours or during time of crisis.
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